Terms of Service

Last updated: 13 October 2026

These terms are an agreement between you (the business using the Service) and UpGrow Academy LLP ("we", "us") for UpGrow Connect at wa.upgrowsalesflow.com (the "Service"). By creating an account you accept these terms and our Privacy Policy.

1. The Service

The Service connects your WhatsApp Business number through Meta's official WhatsApp Business Platform. It then delivers your WhatsApp chats, contacts and leads to destinations you choose, such as Google Sheets, HubSpot, Zoho CRM or a webhook. We may add, change or remove features over time.

2. Your account

• You must be at least 18 and able to act for the business you sign up.
• Give accurate information and keep your password safe. You are responsible for everything done with your account.
• Each account has one login. Tell us straight away if you think someone else has accessed it.

3. WhatsApp and Meta rules

By connecting a WhatsApp number, you agree to follow:

• the WhatsApp Business Messaging Policy, the WhatsApp Commerce Policy and Meta's other terms that apply to your WhatsApp Business account;
• only messaging people who have agreed to hear from you (opt-in), and stopping when they ask you to;
• never sending spam or unlawful, misleading or harmful content.

Meta, not us, decides your number's display name approval, quality rating and messaging limits. Meta may restrict or ban a number. Meta bills you directly for WhatsApp conversations, using the payment method in your WhatsApp Business account. These charges are separate from our subscription.

4. Your data and connected tools

• You own your data and your customers' data. You give us permission to process it only to provide the Service, as described in the Privacy Policy.
• You are responsible for having a lawful basis (such as consent) to collect your customers' WhatsApp data and send it to the destinations you connect.
• Once data reaches a destination you connected (Google, HubSpot, Zoho or your server), that provider's terms apply. We are not responsible for what happens to it there.

5. Acceptable use

Don't misuse the Service. That includes breaking the law, infringing others' rights, sending malware, trying to access other accounts or our systems, overloading the Service, or reselling it without our written permission.

6. Free trial, plans and payment

• New accounts get a free trial. Plan prices and limits are shown on our pricing page and on the Billing page before you pay.
• Plans are paid in advance for a month or a year, plus GST where it applies, and are not renewed automatically: you renew by paying for the next period. Renewing early never loses days; the new period starts when the current one ends.
• If you switch plans during a paid period, the new plan starts immediately and the unused value of your current plan is added as extra days on the new plan.
• When the trial or a paid period ends without payment, the account is paused: incoming WhatsApp messages are still received and stored, but you can't view them, send messages, or send data to your connected tools until you pay. Everything resumes once you do.
• Each plan includes a number of deliveries to your connected tools per calendar month. Once they are used up, messages are still stored but are not sent to your tools until the next month or until you upgrade.
• Refunds are covered by our Refund and Cancellation Policy.
• We may change prices, with at least 30 days' notice before the change applies to you.

7. Availability

We work to keep the Service running, but we can't promise it will be uninterrupted or error-free. It depends on Meta, your connected tools, and internet and hosting providers that we don't control. Planned maintenance will be announced when possible.

8. Suspension and closing an account

• You can stop using the Service and ask us to close your account at any time.
• We may suspend or close an account that breaks these terms or Meta's policies, puts the Service or others at risk, or doesn't pay. Where reasonable, we will warn you first.
• After closing, your data is deleted as described in the Privacy Policy.

9. Liability

The Service is provided "as is". As far as the law allows, we are not liable for indirect or consequential losses, such as lost profits, lost data or lost business. We are also not liable for actions by Meta or your connected tools. Our total liability for any claim is limited to the amount you paid us in the 3 months before the claim.

10. Changes to these terms

We may update these terms. For important changes we will email you at least 15 days in advance. If you keep using the Service after that, you accept the new terms.

11. Law and disputes

These terms are governed by the laws of India. Courts in wayanad have exclusive jurisdiction.

12. Contact

UpGrow Academy LLP
Manalvayal House, Kariyambadi Post, Wayanad, Kerala 673591
Email: info@upgrowacademy.com